Shares of Honasa Consumer Ltd rose over 2 percent on December 12 after the company announced the acquisition of BTM Ventures, the parent firm of men’s personal care brand Reginald Men.
The stock closed at ₹261.50 on Friday. During intraday trade, Honasa Consumer shares surged nearly 5 percent to a high of ₹269, before trimming part of the gains amid profit booking.
Honasa Consumer Acquires BTM Ventures
Honasa Consumer informed exchanges that it will acquire a 95 percent equity stake in BTM Ventures through a secondary purchase. The deal values BTM Ventures at an enterprise value of ₹195 crore, based on a no-cash, no-debt structure, and is expected to be completed over the next four weeks, subject to customary closing adjustments.
The company further stated that the remaining 5 percent stake will be acquired after 12 months from the completion of the initial transaction, in line with pre-agreed valuation criteria outlined in the Share Purchase and Shareholders’ Agreement.
Strategic Expansion in Men’s Personal Care Segment
With this acquisition, Honasa Consumer strengthens its presence in the men’s grooming and personal care segment, aligning with its strategy to expand its brand portfolio and tap into fast-growing lifestyle and wellness categories. The market reaction reflected investor optimism over the long-term growth potential from the acquisition of the Reginald Men brand.
