Shares of PC Jeweller (PCJ) surged as much as 8% after the company reported a strong business update for the December quarter (Q3), boosting investor confidence.
The jewellery retailer indicated healthy growth in sales, supported by improved footfalls, better demand during the festive and wedding season, and continued traction in both gold and diamond jewellery. Management commentary also reassured markets about the company’s operational discipline and balance sheet improvement.
Key highlights from PCJ’s update
- Steady improvement in business momentum during Q3
- Focus on expanding its retail footprint across key markets
- Continued efforts toward becoming debt-free, which remains a major positive for investors
- Emphasis on sustainable and consistent performance rather than aggressive expansion
Why the stock reacted positively
Investors have been closely tracking PCJ’s turnaround story, especially its progress on deleveraging. The company’s confidence about maintaining stable operations and strengthening its financial position helped improve sentiment, leading to buying interest in the stock.
Market participants believe that if PCJ continues on its current path—combining controlled growth, better cash flows, and lower debt—the stock could see further re-rating over the medium term.
However, analysts caution that execution and sustained demand will be key factors to watch in the coming quarters, especially amid volatility in gold prices.
